Gates knew it would be nearly impossible to encourage stakeholders to take action—or donate their wealth—if he failed to grab their attention and to persuade them to sacrifice for the greater good.
Among the takeaways to help you “grab attention”and “persuade”:
- Use the “Rule of Three,” and keep your presentation to three major points.
- Use visuals. You don’t have to employ fancy graphics; a simple line drawing or chart can do the trick.
- Use a creative attention-grabber that will surprise the audience. It can be a prop, an anecdote, a short video, etc.
And here’s my own two cents: Wherever possible, strive to banish buzz words, corporate speak, and jargon from your presentations. In other words, do as Bill Gates does, and keep it simple.