As we all know, there is nothing more dull than a poor Power Point presentation. So, here are some hints on how to liven up your presentation.

First, ask yourself  about the audience.  Here are some questions I posed myself for a recent client presentation in front of an audience of about 100 people:

What do I know about the audience?

• Why is the audience there? This audience was participating in an annual meeting, so some  members were more vested in what I had to report than others.
• What is your purpose? Mine was to demonstrate the value of my public relations program.
• Are you part of a larger program or the main attraction? My presentation  was part of an overall meeting with other presenters preceding and following mine.

Given the above, I knew that I had to make my presentation engaging as well as informative.

My solution:

• Grab audience attention by starting with a video clip of a news interview showing the client. The combination audio/visual speaks action.
• Build suspense. Rather than start at the beginning of the report , I used an excerpt and said, “We’ll tell you more about it later.” This creates a sense of anticipation
• Spice up the slides with visuals and colorful charts. There were a lot of statistics to report. To add interest, I used visuals and colorful charts.
• Minimize slide content. To keep the pace moving, I limited the text on each page.

Originally posted August 10, 2010.