With the elections coming up, there’s a lot of focus on the speaking styles of the presidential candidates. Earlier in the year, I analyzed the President’s State of the Union Speech from a presentation perspective.
(Need a reminder? Check out the speech on YouTube.)
No matter your political persuasion, the State of the Union address was a study in great public speaking. Not only did the president have a commanding presence. He captivated as he delivered his vision for America with a sense of energy, enthusiasm, and excitement. In fact, when asked to rate his speech, I gave it a 90 out of 100
Below, I’ve listed some attributes of his State of the Union speech, from which we can all learn. But what about that remaining 10 points out of a perfect score of 100? Not even the president is perfect, so I’ve also listed a couple of cons. See below for my pro and con observations.
President Obama acknowledged all sides of the room, alternately facing center and then to one or the other side of the room.
His voice was expressive, as he used a palette of tone, color, dynamics (loud and soft), and rhythm in his delivery.
He paused after sentences so the audience could digest what he had to say.
He conveyed a sense of urgency, not only in his remarks, but in his voice, and stressed important words.
He sounded confident, decisive and authoritative.
The Speech itself
The president used easy-to-understand language that resonates with most people.
He backed up and illustrated his points with specific examples and anecdotal examples of real people benefitting from government programs.
Obama used catchy phrases, such as “We need to turn government from an unemployment system to re-employment system.
- The speech employed active verbs, talking about specific actions the president is taking
- The presentation itself was well crafted, and segued smoothly from one subject to the next
- Too long
- Dwelt too long in a couple of places
- Slightly repetitive