What should you know?
There is nothing more dull than a poor Power Point presentation. So, here are some hints on how to liven up your presentation.
First, ask yourself about the audience. Here are some questions I posed myself for a recent client presentation in front of an audience of about 100 people:
What do I know about the audience?
- Why is the audience there? This audience was participating in an annual meeting, so some members were more vested in what I had to report than others.
- What is your purpose? Mine was to demonstrate the value of my public relations program.
- Are you part of a larger program or the main attraction? My presentation was part of an overall meeting with other presenters preceding and following mine.
Given the above, I knew that I had to make my presentation engaging as well as informative.
- Grab audience attention by starting with a video clip of a news interview showing the client. The combination audio/visual speaks action.
- Build suspense. Rather than start at the beginning of the report , I used an excerpt and said, “We’ll tell you more about it later.” This creates a sense of anticipation
- Spice up the slides with visuals and colorful charts. There were a lot of statistics to report. To add interest, I used visuals and colorful charts.
- Minimize slide content. To keep the pace moving, I limited the text on each page.
At Kundell Communications we work with people to improve their presentation skills in individualized sessions or group classes. To learn more, visit www.publicspeaking4u.com