Loaded Words

Just like loading a gun with ammunition, high-impact words can have a powerful effect on politicians and political and other campaigns.

Consider the current healthcare reform debate, and the language used by opponents. Listen to the types of action words and labels they use. Whether you agree or not, such words have strong emotional impact when used in the public speaking arena:

big government
government takeover
mainstream America

4 thoughts on “Loaded Words

  1. I’d like to add to the list with socialism and death to grandma.

    I agree wholeheartedly with your assessment and believe that reality is meaningless in the healthcare debate — the goal of the opposition is to defeat any measure put forth. The tactics, using the words on your list as well as the ones I, and others will eventually, add, is to keep repeating them loud and often. It’s a shame and a sham.

  2. It’s clear now that “public choice” surveys as a much better word than “public option.” Words matter.

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